WHAT IS A FACIAL SERUM

Common types of facial serums include:

• Hydrating serums – help boost moisture and improve skin softness.
• Vitamin C serums – brighten the complexion and help reduce the appearance of dark spots.
• Anti-aging serums – contain ingredients that help minimize the appearance of fine lines and wrinkles.
• Niacinamide serums – help improve skin texture and balance oil production.
• Hyaluronic acid serums – attract and retain moisture for plumper-looking skin.

How to Use a Facial Serum

1. Cleanse your face.
2. Apply 2–3 drops of serum to your face and neck.
3. Gently pat or massage it into the skin.
4. Follow with a moisturizer.
5. If used in the morning, apply sunscreen afterward.

Benefits of Facial Serums

✔ Deep hydration
✔ Brighter, more radiant skin
✔ Improved skin texture
✔ Reduced appearance of fine lines and wrinkles
✔ Targeted treatment for specific skin concerns

Facial serums are popular because they deliver powerful ingredients in a lightweight formula, making them an effective addition to most skincare routines.